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Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.



Monday, March 24, 2008

Attitudes and Perspectives That Serve You and Your Customer

The “mother of all business questions is “What leads to high performance?” Clearly one big thing that creates high performance is quality of thoughts and thought processes. Simply put, there are attitudes, perspectives,ways of thinking and subjects of thought that will make great things happen in your life. Conversely there are ways of thinking and subjects of thought that will attract negative circumstances.

Personally, I don’t believe that your attitude makes things happen mystically or meta-physically although I do believe there is a spiritual connection to your thought life. I would even argue that there are some significant dangers to the recent release of The Secret which continues to sell briskly in bookstores all over the country. Thinking makes things happen both good and bad because your thoughts are what generate your actions. The quality of your actions generate the quality of your life. But thought always precedes action. Sometimes it doesn’t precede it by much but it always does.

Optimism drives action because if you don’t believe something is possible you won’t put out the needed level of effort. Creative thinking opens up a whole world of possible actions increasing the chances that one will work. Enthusiasm makes sustained action possible because it increases energy level. In fact, increased energy level and resulting sustained action is a positive benefit of almost all constructive thought processes.

Some, maybe much of the benefits of thinking productively is biochemical. Cognitive scientists estimate that on average we each have around 60,000 thoughts a day or 1 thought per 1.44 seconds. These thoughts send biochemical impulses through out the body. These biochemical changes have dramatic impact on our emotions, state, and how we feel. They impact what kind of sensations we experience in our body.

As we finish off March and move into the month of April, I want to post on several of these perspectives that lead to performance. I may look at close to 30 strategic thought processes that will help you succeed as a servant salesperson. Then I want to look at several different ways of installing them into your life and business. It does absolutely no good to own a great computer program if you leave it on the shelf uninstalled. Similarly you will have to install each of these perspectives with great intention. Most programs also come with the capacity for updates. Don’t settle for a 1.0 version of an attitude or perspective when the 4.0 version is available.

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Comments On Coaching and Classes

The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,

I will not hesitate to call on Dale for his fresh bright and insightful guidance.


Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois


“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”

Fred Friday, Director of Operations Fundcraft Publishing
Memphis, Tennessee



"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."

Tim Turner, Owner Turner Strategic
Atlanta, Georgia



“Dale is always the most prepared person in the room. He has the ability to listen and clarify the issue at hand. He is a creative, caring leader. He has always been a joy to work with.”


Beverly Sherman, Owner Creative Connections
Lansing, Michigan


I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.

Michael Ward

Sacramento, California


It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.


Interior Designer
Carmel, California



Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.


Management Consultant
Greenbrae, California



I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.

Retired Dentist
Meadow Vista, California


This is one of the most beneficial and rewarding classes I have attended. Thank You.


Comfortable casual feeling....Lots of laughter...Made classes fun and increased learning.


Everything was explained so clearly. I came away from the course having learned a great deal.


Very interesting, I've learned a lot... The material has given me a lot to work with.


I've enjoyed all the sessions and feel I received something from each session to help me be a better person.











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Copyright 2008 Dale Cobb All Rights Reserved

Please feel free to print and use any of the posts for personal growth or for your sales team as long as you prominently display the source. Any attempt to resell the material is strictly prohibited.