My posts this week are looking at the methods of Jesus as they might apply to the business of selling. Yesterday we took at look at some material from Jeff Medefind and Erik Lokkesmoe’s book The Revolutionary Communicator. I’m going to do the same today.
Medefind and Lokkesmoe suggest that each of us holds a unique heart language. These are activities, symbols, and even objects in which we find special pleasure and delight. Sometimes a heart language is a literal language like Spanish or French. If you’ve ever seen an immigrant light up when hearing their native tongue you know exactly what I’m talking about. Law enforcement officers report that the heart language of young gang members is respect. If you are into sports you understand that each one has it’s own unique language that allows for insider communication. Most all professions have a unique language. If you’ve shopped for a computer you are probably aware that techie type people have a language.
Jesus used language that was pregnant with the language of his culture. Although he was a builder by trade, only a handful of examples came from the building trade. Instead, the bulk were drawn from the daily labors of the farmers, fisherman, and homemakers who filled his audience.
Advertising giant David Olgilvy once said, “If you are trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.” I have seen this over and over again in my selling work the last 15 years. Your ability to learn and speak the language of your customer is foundational to Servant Selling.
SERVICE ORIENTED SELLING
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Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.
Thursday, March 20, 2008
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Comments On Coaching and Classes
The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,
I will not hesitate to call on Dale for his fresh bright and insightful guidance.
Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois
Memphis, Tennessee
"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."
Tim Turner, Owner Turner Strategic
Atlanta, Georgia
“Dale is always the most prepared person in the room. He has the ability to listen and clarify the issue at hand. He is a creative, caring leader. He has always been a joy to work with.”
Beverly Sherman, Owner Creative Connections
Lansing, Michigan
I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.
It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.
Interior Designer
Carmel, California
Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.
Management Consultant
Greenbrae, California
I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.
Retired Dentist
Meadow Vista, California
This is one of the most beneficial and rewarding classes I have attended. Thank You.
Comfortable casual feeling....Lots of laughter...Made classes fun and increased learning.
Everything was explained so clearly. I came away from the course having learned a great deal.
Very interesting, I've learned a lot... The material has given me a lot to work with.
I've enjoyed all the sessions and feel I received something from each session to help me be a better person.
I will not hesitate to call on Dale for his fresh bright and insightful guidance.
Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois
“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”
Fred Friday, Director of Operations Fundcraft PublishingMemphis, Tennessee
"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."
Tim Turner, Owner Turner Strategic
Atlanta, Georgia
“Dale is always the most prepared person in the room. He has the ability to listen and clarify the issue at hand. He is a creative, caring leader. He has always been a joy to work with.”
Beverly Sherman, Owner Creative Connections
Lansing, Michigan
I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.
Michael Ward
Sacramento, California
It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.
Interior Designer
Carmel, California
Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.
Management Consultant
Greenbrae, California
I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.
Retired Dentist
Meadow Vista, California
This is one of the most beneficial and rewarding classes I have attended. Thank You.
Comfortable casual feeling....Lots of laughter...Made classes fun and increased learning.
Everything was explained so clearly. I came away from the course having learned a great deal.
Very interesting, I've learned a lot... The material has given me a lot to work with.
I've enjoyed all the sessions and feel I received something from each session to help me be a better person.
Copyright Restrictions and Fair Use
Copyright 2008 Dale Cobb All Rights Reserved
Please feel free to print and use any of the posts for personal growth or for your sales team as long as you prominently display the source. Any attempt to resell the material is strictly prohibited.
Please feel free to print and use any of the posts for personal growth or for your sales team as long as you prominently display the source. Any attempt to resell the material is strictly prohibited.
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