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Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.



Tuesday, March 25, 2008

Perspectives That Serve # 1 - Attitude Alternatives and The Alternative Attitude



Today we hear about “Alternative Lifestyles” and “Alternative Music”. In both of these contexts I think the word “Alternative” implies an additional choice as compared with maybe a more common or everyday choice. In this post I want to discuss “Alternative Thinking” or “Alternative Attitudes”. These patterns of thinking are additional choices. They may be quite different from the choices you are currently making or you may simply wish to make them more often.

Alternative thinking is also a meta-thought process. That is, it is thinking about your thinking. An Alternative Attitude is the belief that you have choices about what you put in your mind and what you focus and dwell on. It is a belief that those choices make a difference.

It wasn’t until I was about 19 years old that it ever occurred to me that I had much of a choice about my thoughts. It had never occurred to me that a person might actually select his thoughts like a pair of shoes, an ice cream flavor, or cologne fragrance. I pretty much assumed that your thoughts were your thoughts and that was that. I had also not made the connection that my thoughts were powerful precursors to my emotions and actions.

Today I would say that these truths are among the most powerful and life changing in the world. Yet as far as I know, they are not offered in most any school K—12 and rarely in the college context. In the next few weeks I’ll attempt to bridge that educational gap. The next series of posts will offer many thought choices, each of which should lead to positive emotions, decisions, and actions that in turn should lead to a successful and fulfilling life. In many ways it is square one with regard to Servant Selling.

So this is your first “perspective that leads to performance”. It is your first “strategic thought process”. It is the perspective that you have many alternatives of perspective, viewpoints, and attitudes to select from. You may have dozens of people and pressures pushing you toward a given attitude or way of looking and thinking about something. Your environment may have a bent toward one perspective or another. But at the end of the day, the choice is all yours. Begin to internalize this with great intention. The other perspectives and attitudes won’t install well unless you load this one first.

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Comments On Coaching and Classes

The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,

I will not hesitate to call on Dale for his fresh bright and insightful guidance.


Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois


“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”

Fred Friday, Director of Operations Fundcraft Publishing
Memphis, Tennessee



"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."

Tim Turner, Owner Turner Strategic
Atlanta, Georgia



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Beverly Sherman, Owner Creative Connections
Lansing, Michigan


I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.

Michael Ward

Sacramento, California


It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.


Interior Designer
Carmel, California



Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.


Management Consultant
Greenbrae, California



I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.

Retired Dentist
Meadow Vista, California


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