Selling that Nurtures vs. Selling that Exploits

“The exploiter’s goal is money, profit; the nurturer’s goal is health – his land’s health, his own health, his own, his family’s, his communities, his country’s. Whereas the exploiter asks of a piece of land only how much and how quickly it can be made to produce, the nurturer asks a question that is much more difficult: What is the carrying capacity? (That is: How much can be taken from it without diminishing it? What can it produce dependably for an infinite amount of time?) …The exploiter typically serves an institution or organization; the nurturer serves land, household, community, place.”

~Wendell Berry

Exploitive selling has been all too common and Nurture Selling all to rare. Profit and commissions are not eliminated as a concern for nurturing salespeople. The nurturing salesperson should expect to have a decent living from their work. But the primary motivation of the nurturing salesperson is to Sell Well not Sell for Wealth. Nurturing salespeople must be excellent at their craft. They must be independent and willing to go against the common culture that has dominated the world of selling for too long.