The Go-Giver by Bob Burg

"The Go-Giver" and it's follow-up sales companion, "The Go-Giver Sells More" by Bob Burg are easily my 2 favorite business growth and sales books over the last decade. Way too much sales training is still about being clever... clever openings, clever questions, clever presentations and clever closes. Clever may sell sales training but I doubt if it sells too much more.

Over time, what really sells is great customer care, service, attention to detail and added value. In the clip below, Bob offers a really fun overview of his book... okay, maybe it's even clever. You can purchase it in our bookstore to your left.