#4. Why I Love Starbucks? – Energy

Life is full of potential energy suckers. Not many things actually add energy.

I guess caffeine is an obvious ingredient to the energy Starbucks provides. I find I have to monitor my caffeine intake closely to optimize the energy effect. I usually grind my own beans at home and start the day with a home brewed cup. If I get to Starbucks in the morning, it’s usually for a green tea. Mid morning is prime time for me, so more coffee would be overkill. 2pm – 4pm is where the big energy gap comes. And that often means a Starbucks Coffee drink to fill the gap.

But really, Starbucks adds energy in dozens of the other ways I’ve listed. The friendliness of the staff, the design, the music, the ubiquitous nature and even the clean restrooms all in their own way add to the energy.

Are you an energy plus or minus for your customers?
Do you add energy or suck it out?