Why I Love Starbucks and How That Can Help You Improve Your Business

I love Starbucks! I love pretty much everything about it. And I thought a lot about why over the past year. Eventually I began jotting down some notes hoping that they might come together in a form that I could use in my own work. Maybe you can use these ideas to improve your business. I will list them here and then elaborate over the next few weeks. They aren't in any particular order. I just wrote them down as they came to me... Here's my list of "How Starbucks Serves Me":

1. Clean Restrooms
2. Palette Pleasure
3. Temperature Pleasure
4. Refreshment and Rest
5. Energy
6. Inspiration
7. Sounds
8. Office on the Road
9. Consistency
10. Creativity
11. Opportunities to Contribute
12. A Place To Connect
13. A Date With Susy (Romance)
14. A Place To Gather Myself
15. Great Newspapers
16. Design
17. Friendliness
18. "Yes" in my world of "No's"
19. A Place to Read and Reflect
20. Mascot-Teddy Bear Baristas
21. Treat Receipt
22. Free Samples
23. 9 Day 1/2 Price Fraps
24. Celebrates Christmas
25. Everywhere Access
26. "Barista Advice" If You Order With Light Ice You Get More Tea
27. Good Internet Access
28. "Cool Stuff"
29. Pick of the Week
30. "If Not Perfect Let Me Know and I'll Re-Make It"
31. Making Amends for Long Waits and Other Poor Service Recovery
32. Gold Card - "Frequent Drinker" Program
33. Gifts
34. Healthy Choices
35. Cake Pops
36. Coffee Tastings