Servant Seller - ING Direct Banking

Arkadi Kuhlmann is the founder of Online Banker ING Direct. ING is a company who sat down and thought out what they stood for before they decided what they were going to sell. For example, ING does not promote credit cards to College Students. They set themselves apart by consistently promoting the value of saving rather than spending. Watch the video below for other examples from a company who truly has set themselves apart with a philosophy of serving their customer. And... if you want to check out Arkadi Kuhlmann's new book go to: http://www.theorangecodebook.com/