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Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.



Tuesday, October 7, 2008

Attitude Shaping and Shifting: Acting The Part and Physiology

It’s been reported that actors and actresses who immerse themselves in a character in order to play a part sometimes actually take on the some of the psychological characteristics of the person they are playing. Apparently this can happen to the extent that they need some therapy to return to their core personality. For example, if they play a character who is deeply depressed they may actually become deeply depressed. Behavior, even pretend behavior becomes reality for them. Similarly, kids and young adults who immerse themselves in role playing games can actually struggle with identifying the real world. In some cases this has led to tragic consequences.

On the flip side, this can be good news. In some measure we can become more joyful just by acting cheerful. Have you ever been in a heated discussion with a spouse, friend, or parent only to have the phone ring? Not wanting to drag the caller into the trouble, you immediately change your tone, expression, and entire demeanor. Frequently the phone call changes your whole mind-body state and the trajectory of your day.

There is a place for honest grief after a serious loss. But sometimes we feel bad just because we have gotten into bad habits of physiology. Shift your physiology and your perspective may change almost immediately.

I find I think more constructively when I’m walking quickly with my head up, talking rapidly with a lot of inflection and enthusiasm in my voice, and smiling. If you struggle with smiling, stick a pencil or pen between your teeth and hold it for a few seconds. This simulates the physiology of the smile and can actually send signals to the brain that apparently releases chemicals that create a joy response. If you doubt this, try it right now.

If you are really having a bad day try skipping. It’s really hard to stay feeling bad when you’re skipping. My wife Susy, taught me about “sock slides”. Strip down to your bear stocking feet, take a good run, and then slide across a tile or hardwood surface. She is much better at this than I am but I still have fun.

Sing! We can sing because we’re happy… but we can also become happy because we sing. Try Opera. You don’t even have to know a song. Have a conversation in Opera. What ever you were going to say…. Just sing it in your best Opera voice. If you don’t have a good voice it’s even better… at least funnier. You might even want to have an Opera party where everybody sings to each other. Greet each guest at the door in your best Opera voice…. “Weeeeeeeelcooooooome toooooo ooooouuuurrr huuuumblllle hooooome”.
Make it up as you go. To get in the spirit check out Adam Sandler’s Opera Man skits on You Tube.

Sales trainer and motivator Zig Ziglar recommends rolling out of bed each morning, slapping your hands together, and enthusiastically saying, “This is a great day to go out and gettem”. I am a morning person, but even for me this is a little over the top. Still the principle is there. Start each day by taking control of your physiology. Act the part and perspective you would choose before you feel it. I prefer telling my wife I love her, walking purposefully to the coffee maker, and then out to retrieve the paper…. Okay… in case a neighbor is reading… some mornings I stumble, but I still have a plan.

For the servant sales person I think there is a physiology and posture that will suit you. You may have figure out what it looks like over time on your sales calls. It’s a blend of physically demonstrated humility, confidence, competence, and cheer. It may need to morph some from call to call as you ask yourself, “What does this customer or client need from me right now?”

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Comments On Coaching and Classes

The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,

I will not hesitate to call on Dale for his fresh bright and insightful guidance.


Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois


“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”

Fred Friday, Director of Operations Fundcraft Publishing
Memphis, Tennessee



"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."

Tim Turner, Owner Turner Strategic
Atlanta, Georgia



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Beverly Sherman, Owner Creative Connections
Lansing, Michigan


I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.

Michael Ward

Sacramento, California


It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.


Interior Designer
Carmel, California



Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.


Management Consultant
Greenbrae, California



I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.

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Meadow Vista, California


This is one of the most beneficial and rewarding classes I have attended. Thank You.


Comfortable casual feeling....Lots of laughter...Made classes fun and increased learning.


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