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Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.



Wednesday, April 9, 2008

Perspectives That Serve # 14 - Learning

Learning is the naturally positive mindset of the scientist but we all can cultivate this for our benefit. It starts with curiosity and asking questions. Questions like “Why does this happen?” and ‘What’s really going on here?” You can even take negative emotional states like anger, depression, or anxiety; tear it apart, re-assemble it and learn how to avoid those negative states more often.

Let’s take depression for example: A great question to ask yourself is, “How do I do depression?” For me it might look something like this:

1. An event happens
2. I interpret the event as something that will likely lead to pain
3. I entertain other potentially painful consequences
4. I mentally rehearse or dwell on the interpretation
5. I discount the potential positive possibilities
6. I share all of the above with other people and reinforce it with my words
7. I look for those who will agree and argue with or avoid those who disagree
8. I adopt a physiology consistent with negative emotions
a. rate of speech
b, tone
c. posture
d. walking pace
e. expression
f. activity level
9. I tell myself it is only natural to feel this way
10. I look for others who will tell me it is natural.

What I have learned here is the way I do depression. I have also learned that I can interrupt this pattern at a couple of points and depression won’t set in. Now flip it over. How do I do Joy and Happiness? How can I reinforce the patterns involved?

Selling, and any profession for that matter is a virtual laboratory of learning opportunities. I encourage you to learn from other peoples experiences in the form of books and tapes. Learn from successful colleagues and peers. Learn from the best in your industry. Learn from the failures in your industry. But most of all learn from each sales call. Every sales call, every appointment, every presentation, every sale won, every sale lost is a class room in miniature. John Maxwell says, “Experience is not the best teacher. Evaluated experience is the best teacher.” He is absolutely right. For many people, experience is not a teacher at all. It’s the evaluation that makes the difference. You need to develop a systematic method of learning from your experiences. Maybe this means writing in a journal every night. Maybe you could start your own blog, write a book, or teach a class. At the very least, sit down with yourself on a regular basis and evaluate your experiences. Look for the learning everyday.

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Comments On Coaching and Classes

The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,

I will not hesitate to call on Dale for his fresh bright and insightful guidance.


Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois


“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”

Fred Friday, Director of Operations Fundcraft Publishing
Memphis, Tennessee



"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."

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Atlanta, Georgia



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Lansing, Michigan


I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.

Michael Ward

Sacramento, California


It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.


Interior Designer
Carmel, California



Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.


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Greenbrae, California



I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.

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Meadow Vista, California


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