JOIN THE REVOLUTION!

Welcome to "SUCCESSPATH SELLING SERVICE ORIENTED SELLING", a site designed to "Revolutionize Your Approach To Sales and Marketing" . Our goals are to offer ideas and resources that will help you make increasingly high levels of income by offering increasingly high levels of service. This site is for corporate sales and marketing professionals, small business owners who sell, and direct marketers. It is for anyone who is tired of the old, manipulative "me first" and "get all you can" methods. Servant sales people sell their products, services, and themselves with refreshing and sometimes radical "How Can I Serve You?" attitudes and strategies. It is our hope to offer new, contemporary, fresh approaches, integrated with timeless principles that will give your customers "WOW" Experiences". In the process we hope to lead you toward tremendous career success, satisfaction, and significance. Topics we cover include all parts of a sales presentation, time management, creativity, people skills, competition, attitude and more... all from our unique "Servant Selling" perspective.



Tuesday, April 8, 2008

Perspectives That Serve # 13 - Innnovation

Creativity and innovation are for me what I call entry point or square one mind sets. That is, creativity is an easy perspective for me to access and it allows me to slide into the other powerful perspectives without a lot of effort. I talk more about this in a later post a few weeks down the road. You may have a completely different entry point perspective.

Creativity is the design or thinking part and Innovation also includes execution or implementation even in tests, trials, or pilots. I don’t know if the dictionary would exactly make that distinction, but I think of it that way. This is a core mind set or attitude. I’m convinced that everyone is incredibly creative in some niche or subject but many just don’t have the confidence necessary to activate it. God is the ultimate Creator and we are made in His Image. Therefore creativity is standard equipment.

One of the simplest ways I know of getting into a creative mindset is to write a challenge or outcome at the top of a sheet of paper and as fast as you can write down ten possible ways to meet the challenge or reach the outcome. The most important part of this strategy is that you have to temporarily remove the critique. You have to write as fast as you can disciplining yourself not to think about what idea is best or how difficult or impossible it might be to implement an idea. The phrase that kills… “I/We have to be realistic here.” No you don’t. You may eventually choose to be realistic but not in the early part of the exercise.

Try doing this once a day on any topic. This will build your creative muscle and almost always put you in a positive emotional state. From a Servant Selling standpoint, start out with a question like, "How Can I Personally Better Serve My Customers?" Then list 10 ways...

1. Return phone calls quicker
2. Increase the clarity of my presentations
3. Implement a customer survey

After you make your list of 10 items, you can then drill down. Take one like, "Return Phone Calls Quicker". Now try to list 10 things that would increase your response time.

This is the creative phase. Make sure you move quickly into the implementation phase where you try stuff and evaluate it. Do this with every part of your job and you will rapidly

No comments:

Comments On Coaching and Classes

The Purpose of this letter is to describe the benefits I enjoyed from my coaching experience with Dale Cobb. I had a very specific issue, which I needed help getting over the hump with. Our conversations were very helpful in keeping me on track and getting me to the finish line. I believe that Dale is a keen observer of the human condition and has the ability to reflect back an individuals thoughts and goals as one strives for success. I found the services offered by Dale to be timely and effective. In the future, I am sure I will be presented with challenges that require outside assistance. When that time comes,

I will not hesitate to call on Dale for his fresh bright and insightful guidance.


Thank You,
Joe Sexton
Managing Partner
CFR Executive Search
Chicago, Illinois


“Working with Dale has always been rewarding. Dale has always been on the leading edge developing new ways of marketing his products and services. Always willing to try new approaches and follow through... Always convincing.”

Fred Friday, Director of Operations Fundcraft Publishing
Memphis, Tennessee



"Dale has always impressed me with his integrity, marketing insights, compassion and follow through. He thinks outside the box, asks the questions that others fail to ask and has a real heart for training others to be the best they can be. You can count on Dale."

Tim Turner, Owner Turner Strategic
Atlanta, Georgia



“Dale is always the most prepared person in the room. He has the ability to listen and clarify the issue at hand. He is a creative, caring leader. He has always been a joy to work with.”


Beverly Sherman, Owner Creative Connections
Lansing, Michigan


I would like to take the opportunity to offer my recommendation for Dale Cobb. He has the remarkable ability to clearly listen to a problem, understand the issues and suggest a course of action that satisfies the needs of me and my clients. I cannot tell you how many times his advice was precisely what I needed to close a deal or carefully resolve a difficult situation. He is resourceful and creative in his teaching style. Over all he helped me to be more efficient and successful in my career.

Michael Ward

Sacramento, California


It has been an incredible experience for me having you as my coach. As a small business owner I have at times felt isolated and stuck in my own thinking. With your excellent coaching I have been able to expand not only my thinking about existing design practice but about the design and building industry and how I can enlarge my place in it.


Interior Designer
Carmel, California



Dale helped me with exploring perspectives, chunking them down, setting goals, action planning, and overcoming hurdles (professionally and personally). The coaching format has moved me from a dream to implementing an action plan.


Management Consultant
Greenbrae, California



I have found your coaching very helpful. I have been somewhat stuck in my career decisions, but with your understanding and focus I am now moving forward. I am now positive about my direction and the steps I want to take. The coaching has also helped my personal life. I thank you for being there for me now and in the future.

Retired Dentist
Meadow Vista, California


This is one of the most beneficial and rewarding classes I have attended. Thank You.


Comfortable casual feeling....Lots of laughter...Made classes fun and increased learning.


Everything was explained so clearly. I came away from the course having learned a great deal.


Very interesting, I've learned a lot... The material has given me a lot to work with.


I've enjoyed all the sessions and feel I received something from each session to help me be a better person.











Copyright Restrictions and Fair Use

Copyright 2008 Dale Cobb All Rights Reserved

Please feel free to print and use any of the posts for personal growth or for your sales team as long as you prominently display the source. Any attempt to resell the material is strictly prohibited.