The Irresistable Offer

Mark Joyner wrote a book called “The Irresistible Offer”. I don’t agree with everything he writes but I do agree with his major premise, that all great organizations have an irresistible offer. Consider the following examples:

Ipod - 1000 songs in your pocket
Dominoes Pizza - Hot and fresh to your door in 30 minutes or it’s free
Federal Express - When it absolutely positively has to be there overnight

Jesus has the best irresistible offer ever. Believe in me - Live forever. This simple message has been communicated all over the world through his words found in the Biblical verse, John 3:16. “God loved the world so much that He sent His only Son to die on a cross for our sins. Whoever trusts in Jesus death and resurrection will live forever.” Today Christians all over the world are remembering that death. Sunday, they will be celebrating His resurrection.

The central message of the Bible is that none of us can be good enough to earn God’s love and forgiveness. We can’t do enough good deeds. We can’t refrain from enough sins. It’s been done for us. Jesus did it on the cross 2000 years ago. Spend some time thinking about that today… and have a wonderful Easter!