Self Love...Not Selfish

Sales is not noted for being the most selfless profession in the world. Maybe you think we are already self-loving enough. But let me make a critical distinction. Self-Love and selfishness are actually the antithesis of each other. Genuine self-love and love for your customer are inseparable partners. That’s why Jesus said, “Love your neighbor as yourself”.

Again self love is not self indulgence or me first. It’s not giving yourself everything you want. It just recognizes that for me to serve you effectively, I have to take care of myself. You will notice the “I’m Re Charging” post I always leave on Sundays. That’s self love. It’s getting proper rest. Self love is getting proper nutrition. Self love is getting exercise. Self love is nurturing your soul through friendship. For me, self love is tending my spirit with Bible reading, prayer, and an encouraging Sunday message at Crossroads where I attend church.

Self love must sometimes be tough love. It may require disciplining yourself. It may mean picking yourself up by the shirt collar and throwing yourself out the door. Self love may even mean self sacrifice. Ultimately, self love and other love are never in conflict. It sure may seem like it at times, but that is an illusion. There is always a love-love path.

Sales is not easy work. Invest in an inspirational environment. Feed your mind with encouraging books and recordings. Build a support network. If you want to maximize your Servant Selling and love your customers, you’ve got to take very good care of you.

It’s a little like the airline stewardess admonition. “In case of a sudden loss of cabin pressure, oxygen masks will appear overhead. Please fit your own oxygen mask first, and then you can help someone sitting next to you.”