Love Is Kind And Generous

The Freiberg’s continue, “Love finds one of it’s greatest expressions in kindness and generosity. People who are kind are charitable, considerate, and humane. They go out of their way to assist others. Kind people don’t look away; they involve themselves and sometimes inconvenience themselves.”

I’m going to talk more about Nordstrom in one of my posts next week. But Nordstrom’s sales people are famous for their kindness and generosity. I used to go with my girl friend to the Nordstrom near Union Square in San Francisco to do Christmas shopping every year. One year she bought a coat and within a few weeks the zipper broke. We took it back and as you might guess they had sold out of it. The sales person called around to other bay area stores, checked the computer for inventory and did all the right things you would expect from a Nordstrom employee. She still came up empty.

But if you’ve experienced the Nordstrom way of doing business, it’s after they’ve done all the right things and exhausted every possibility that they really shine. The sales rep took her lunch hour and went to somewhere around 10 stores that sell zippers before she found one that was a perfect match. She purchased it, brought it back, and the tailor installed it in the first coat so it was like new. What was her commission on this act of generosity and kindness? That day... zip, nada, zero. But here’s the thing. That is routine at Nordstrom. That’s just the way they do business. I promise you I shop at Nordstrom today, and just about every time I walk through the doors I remember that experience. I almost feel guilty if I don’t make a purchase. I don’t think I’m exaggerating to say that hundreds of thousands of people all across America now have their own Nordstrom story similar to mine. These stories develop a synergy to the point that all Nordstrom sales people benefit and make huge commissions on the kindness and generosity of other sales reps in other stores, in other cities. It’s a service oriented victorious cycle that has a definite sound…. Ka Ching, Ka Ching, Ka Ching.

Sell and serve with kindness and generosity. Do it as a choice whether you feel like it or not. It will come back to you ten fold.