
Your “Purple Cow” is a concept developed by the super successful marketing guru Seth Godin. A purple cow is something remarkable...worth talking about… worth noticing...exceptional...new...interesting. Boring stuff is invisible… it’s a brown cow.
Purple Cows are what MOOOOOOVES an account toward your solution.
Because Purple Cows are a breed apart and best of breed.. They are what set you apart from the heard.
Purple cows serve your customer
Purple cows crush the competition.
Purple cows insure repeat business.
Purple cows build your own brand inside and outside the company.
Think about “soft innovations”, the ones you could do without hiring engineers or getting anyone’s approval. How could you improve response time, customer access, improve communication, increase friendliness, increase fun, make the customers use easier, guarantee your service, increase trust, reduce risk. How could you manage your time differently, dress differently, show up with a different attitude? How could you do something remarkable, worth talking about? How could you become or create the next Purple Cow?
If you'd like to study the "Purple Cow' concept more click on the links below and purchase one of Seth Godin's Books.
The Servant Selling Store - Purple Cow: Transform Your Business by Being Remarkable
The Servant Selling Store - The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Servant Selling Store - Free Prize Inside: The Next Big Marketing Idea
The Servant Selling Store - 99 Cows
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