Saturday, January 12, 2008

Stereotypical Old School Selling Wasn't Concerned About The Well-Being Of The Customer





Historically, sales and marketing people don't have the greatest reputation when it comes to making sure their customer's best interests are being watched after. Cigarettes are a classic example. Results were just released on studies of the heart medication Vytorin showing that the drug offered virtually no help to those taking it. What is disturbing is that the company may have known about this information and sat on it for two years. The recent mortgage scandal is a prime example of sales people selling products that in many cases were clearly not in their customers best interest.

Sell people what they need. You'll feel better and in the long run make more money off the repeat business.

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