“The exploiter’s goal is
money, profit; the nurturer’s goal is health – his land’s health, his own
health, his own, his family’s, his communities, his country’s. Whereas the
exploiter asks of a piece of land only how much and how quickly it can be made
to produce, the nurturer asks a question that is much more difficult: What is
the carrying capacity? (That is: How much can be taken from it without
diminishing it? What can it produce dependably for an infinite amount of time?)
…The exploiter typically serves an institution or organization; the nurturer
serves land, household, community, place.”
~Wendell Berry
Exploitive selling has been
all too common and Nurture Selling all to rare. Profit and commissions are not eliminated as a
concern for nurturing salespeople. The nurturing salesperson should expect to
have a decent living from their work. But the primary motivation of the
nurturing salesperson is to Sell Well
not Sell for Wealth. Nurturing
salespeople must be excellent at their craft. They must be independent and
willing to go against the common culture that has dominated the world of
selling for too long.
